Overview

Established in 1963, Luxor Group is a leading business entity with operations in multiple industries namely, Writing Instruments, the flagship division, Real Estate, Hospitality and Retail. With presence in over 95 countries, Luxor is India’s largest exporter of Writing Instruments.

The foundation of the group was laid by Late Mr. D. K. Jain, a dynamic businessman who could see the potential of the writing instruments industry five decades ago.

 

The journey that started from a small scale set up in a congested Old Delhi street, went on to attain new heights of success and today, Luxor is an Indian Superbrand with a wide global presence.

With the objective of bringing world class writing instruments to India, Luxor Group formed alliances with leading global brands such as Parker, Pilot, Waterman and Monte Viso. While the group also produced supreme quality and technologically advanced writing instruments including Metal Pens, Gel Pens, Ball Pens, Notebooks, Highlighters, Whiteboard Markers, Sketch Pens etc. under the brand name Luxor.

Luxor Group carries out vast operations at its 7 state of the art facilities in Delhi NCR and Mumbai, Maharashtra. It crossed the mark of producing 1 million pens a day, way back in 1999 and constantly focusing on improving the capabilities and adopting newer technologies for better quality of products.

At Luxor, innovation is the core of all activities and this is evident from the fact that the group has to its credit, a number of technological innovations introduced in the country.

Having established itself as a global leader in writing instruments industry, the group is now focusing on exploring growth opportunities in other business areas as well.

  • Fibre-tip and Roller Ball Pens were introduced in India, by Luxor, in 1975.
  • The introduction of Pilot ‘hi-tec’ needle point pens in India was also led by Luxor.
  • In 1986, the group introduced permanent markers, dry safe ink markers and fluorescent highlighters.

Real Estate

The group is actively investing in several commercial real estate development projects in partnership with Uppal Group, a leading real estate company. Its flagship projects include Plaza M6 and Mira, both located at Mathura Road, Delhi.

Hospitality

As a part of diversification plans, Luxor Group entered into strategic partnership with Hospitality industry frontrunner Hyatt Group more than a decade ago. In 2002, the group acquired Hotel Qutub and The Luxor Hotels and Resorts Pvt. Ltd, a 50:50 joint venture with Hyatt Group came into existence.

The group plans to start its own chain of luxury hotels across the country in near future.

Retail

Luxor is a name synonymous with high performance writing instruments and the group endeavors to live up to this stature and achieve the same prominence in everything it does.

Under the umbrella of Luxor Group, a customer can find everything pertaining to writing instruments. Luxor is a brand that caters to the domestic as well as the international markets and also makes way for international brands to reach out to Indian customers. It believes in providing an opportunity to the customers to explore the entire range under one roof and therefore, it entered the retail segment. With more than 30 Luxor Explore Shop-in-Shops across the country and one flagship store – Luxor Signature in NCR, the group is strengthening its presence.