Press Release

Parker Pens India bags Reader’s Digest ‘Most Trusted Brand’ award, 9th year in a row


Parker, a brand which epitomizes style and perfection has bagged Reader’s Digest ‘Most Trusted Brand Award’ for the ninth time in a row, signifying the trust of the loyal customers.

Over the past 9 years, the Reader’s Digest Trusted Brand India survey has become a symbol of prestige and confidence for organizations looking for the ultimate seal of approval from consumers for their products and services. The winners of the Award are voted entirely by consumers and are judged based on trustworthiness, credibility, quality, value, understanding of customer needs, innovation and social responsibility.

In this year’s survey also, Parker has bagged the Most Trusted Brand award, for best performance in the Stationary category for the 9th straight year.

On the occasion Ms. Pooja Jain, Executive Director, Luxor Group, said, “Continuing with the winning streak, Parker’s strong standing in the prestigious annual survey reiterates that Brand Parker is a timeless classic that strikes the perfect balance between modern elegance and performance. These accolades are affirmation to the trust placed by the customers who see Parker as a reliable & innovative brand delivering excellence in writing instruments, year after year.”

I am overwhelmed with the support entrusted by our revered customers and moving forward we are committed to make Parker to make Parker the Most Powerful Brand in its segment.” Pooja added.

Introduced in India in the year 1996 by Luxor Writing Instruments, Parker soon became a synonym of Power Elegance and classic timeless style. Today, Parker caters to the need of its diverse customer base with its all-encompassing range of products that includes Duofold, Ingenuity, Ellipse, Ambient, Premier, Urban, IM, Frontier and Vector. Additionally, each new collection offers the modern trendsetter to choose the design that fits with their personal style.

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About Parker

The Parker Pen Company was founded in 1888 by George Safford Parker in United States. Brand Parker offers a rich palette of choices and over the past century has developed many of the world's most famous writing instruments. Launched in 1996 in India by Luxor, Parker soon caught the fancy of the nation. Parker has been voted unanimously by Indian consumers as one of the most trusted brands and has won the Reader’s Digest Most Trusted Brands Survey, ninth time in a row in 2014. Recognized for unparalleled innovation and matchless quality, each Parker product passes through a series of stringent quality assurance tests devised to assess its performance, durability and reliability.

About Luxor Writing Instruments Pvt. Ltd (LWIL):

Started in 1963 under the entrepreneurial leadership of Late Mr. D. K. Jain, Luxor Writing Instruments Pvt. Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today. It is the leading manufacturer of writing instruments in India, producing over 6 million pens every day under the Luxor, Pilot, Parker and Waterman brands. Luxor as a brand is registered in more than 125 countries and Luxor range of writing instruments are exported to over 110 countries around the world including USA, Canada, Europe, Middle East and Australia.