Press Release

Luxor wins the Business Superbrands award for the 4th time


Luxor, the brand leader in Indian Writing Instrument Industry has been awarded with the Business Superbrands awards for 2013-2014, securing the top position for the fourth time. Luxor is one of the few brands which have been featured in all editions of Business Superbrands and Consumer Superbrands in India since the inception of the Superbrands program in India.

Consumer Superbrands enjoy public adoration where as Business Superbrands represent those brands which work behind the scenes and contribute substantially for the growth of economy and the country. Superbrands Council recognizes the exceptional and most valued brands on the basis of experts and consumers opinion. Luxor is the only writing instrument brand in India to be bestowed with the coveted Superbrands title on grounds of excellence in quality, reliability, recognition, consistency and leadership in the sector.

Superbrands recognize the brands, which could serve as a model for the participants of the Indian market who wish to develop with respect to branding. The nomination is based solely on professional judgment, as brands cannot apply for the title.

On the occasion, Ms. Pooja Jain, Executive Director, Luxor Group said, “As a brand, Luxor is privileged to receive Superbrands. Receiving this award in every edition, since its start in India is a symbol of Luxor’s exemplary work and consistent quality, delivered over the years; while living up to the brand promise and value. Awards like Superbrands help us to constantly work towards our goal and commitment to deliver quality products to our customers.”

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About Luxor Writing Instruments Pvt. Ltd (LWIL):

Started in 1963 under the entrepreneurial leadership of Late Mr. D. K. Jain, Luxor Writing Instruments Pvt. Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today. It is the leading manufacturer of writing instruments in India, producing over 6 million pens every day under the Luxor, Pilot, Parker and Waterman brands. Luxor as a brand is registered in more than 126 countries and Luxor range of writing instruments are exported to over 85 countries around the world including USA, Canada, Europe, Middle East and Australia.