Press Release

Luxor celebrates 126 years of Parker’s legacy with Frontier Leadership Series


Luxor, the brand leader in Indian writing instrument industry, launched Parker’s Frontier Leadership Series to celebrate 126 years of legacy and passion of George Safford Parker. Parker, a great teacher, inventor and writing instrument maker founded the Parker Pen Company in 1888 and Luxor has introduced the brand to India in 1996.

The Frontier Leadership series speaks of captivating amalgamation of conservative and forward thinking. It is meant for those who want a blend of durable, soft-touch materials with smooth and lustrous finish.

Parker pens have treasured history in its pens. Each pen is unique and exclusive and continues to reflect the character and personality of the owner. These limited edition enigmatic pens have been produced in honour of royal engagements. From signing World War II peace agreement to Salt agreement to the official pen for British Royal family it is known to create history. It is a humble endeavour of Luxor to celebrate Parker’s 126th anniversary, marking the leadership legacy with special edition under‘Frontier’ as ‘Leadership Series.

Leadership series reflect Parker’s legacy and is a symbol of extravagance. The two variants for Frontier Leadership series limited edition includes Matte Black and Steel range priced at MRP 525-575 and MRP 475 –575 respectively.

The Frontier leadership series pens are available in all leading stationery outlets and portals.

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About Parker

The Parker Pen Company was founded in 1888 by George Safford Parker in United States. Brand Parker offers a rich palette of choices and over the past century has developed many of the world's most famous writing instruments. Launched in 1996 in India by Luxor, Parker soon caught the fancy of the nation. Parker has been voted unanimously by Indian consumers as one of the most trusted brands and has won the Reader’s Digest Most Trusted Brands Survey, ninth time in a row in 2014. Recognized for unparalleled innovation and matchless quality, each Parker product passes through a series of stringent quality assurance tests devised to assess its performance, durability and reliability.

About Luxor Writing Instruments Pvt. Ltd (LWIL):

Started in 1963 under the entrepreneurial leadership of Late Mr. D. K. Jain, Luxor Writing Instruments Pvt. Ltd. (LWIPL) is one of the largest and most respected names in the writing instruments industry in India today. It is the leading manufacturer of writing instruments in India, producing over 6 million pens every day under the Luxor, Pilot, Parker and Waterman brands. Luxor as a brand is registered in more than 125 countries and Luxor range of writing instruments are exported to over 110 countries around the world including USA, Canada, Europe, Middle East and Australia.