Brand Philosophy

Luxor’s inception was the vision of Late Mr. D.K Jain. He changed the way writing instruments were perceived in India. Mr. Jain considered making pens a noble cause and changed the Indian writing. Creating trust among customers and clients through quality products has been Luxor’s motive in fifty years history.

India’s Superbrand doesn’t believe in working as a typical corporate house but it understands its responsibilities towards people. Luxor connects with the all age groups of the country through its vast collection. Customer satisfaction always comes at priority at Luxor.

The brand also understands its social responsibilities and thus contributes to the society welfare through Luxor Foundation, a charitable trust initiated by Late Mr. D.K Jain.

Committed to quality since its inception, Luxor leads the writing in India through its school activation programmes. The brand organizes writing, drawing and painting competitions to inspire young minds.